STRATEGIC STATEMENT:
Srirachans (Sriracha lovers) are crazy about their hot sauce.

IDEA: MOVE OVER, SANTA
No one just likes Sriracha Hot Sauce. They love it. People carry it around in their purses so they can put it on everything. Burgers, salads, you name it. People are such loyalists that It’s almost like a cult. A crazy cult. A cult so crazy that they believe the red and green colors should only be associated with Sriracha.