Agency: 
Northlich

Media: 
Research Video
Microsite
Art Show

Strategy:
Spark an interest of Formica to millennials (18-24).

Solution:
Most millennials are not interested in purchasing countertops. They're too young. So how can we get Formica embedded in their heads for when the time comes? The first furniture collection inspired through twitter. 

A collection inspired by millennials, for millennials. Here's where it gets fun; through tweets, consumers will tell us what inspires them. Then, top young artists will create patterns based off of these inspirations. Nothing quite says millennials like trendy furniture and social media, right?

Formica patterns will be spotted in fashionable dorm rooms, stylish one-bedroom apartments, and eventually in the form of countertops, beautiful homes.